How Banks Are Leveraging Data and Analytics to Improve Customer Experience, Manage Risk, and Drive Growth

The banking industry has always been data-driven, but in recent years, advancements in technology and the availability of big data have led to a significant evolution in the way banking institutions use data and analytics. Banks and credit unions are now leveraging data and analytics in innovative ways to drive operational efficiency, improve customer experience, and mitigate risk.

How Technology Is Changing

One of the key ways in which data and analytics are evolving for the banking industry is in the use of artificial intelligence and machine learning. These technologies enable banks to analyze vast amounts of data and make more accurate predictions about customer behavior and market trends. For example, banks can use machine learning algorithms to analyze customer spending patterns and offer personalized recommendations for financial products and services.

Another way in which data and analytics are changing is in the use of real-time data. With the advent of real-time payments and other digital transactions, banks now have access to a wealth of data in real-time. This enables them to make faster and more informed decisions and respond more quickly to customer needs. Real-time data also enables banks to detect fraud and other potential threats in real-time, reducing the risk of financial losses.

Banks and credit unions also use data and analytics to improve their customer experience. By analyzing customer data, these institutions can gain insights into customer preferences and behavior, enabling them to offer personalized and targeted products and services. Banks can also use data to streamline their operations, reducing wait times and improving overall efficiency. 

Data and analytics are also being used to mitigate risk in the financial industry. By analyzing large amounts of data, banks and credit unions can identify potential risks and take proactive measures to mitigate them. For example, banks and credit unions can use data to identify potential fraudulent activity and take steps to prevent it before it occurs.

Key Insights on Data and Analytics in the Banking Industry

The following statistics support the evolving role of data and analytics for banks and credit unions:

1. The global spending on AI in banking is expected to reach $11.1 billion by 2027. (Source: Grand View Research)
2. The use of real-time payments is growing rapidly, with global transaction values expected to reach $17.8 trillion by 2024. (Source: Juniper Research)
3. In a survey of global banks, 82% of respondents said that improving customer experience is a top priority for their organization. (Source: McKinsey & Company)
4. According to a study by McKinsey & Company, banks that successfully use customer analytics to improve customer experience can increase their customer satisfaction scores by 20% and their revenues by 15%.
5. Fraud costs the financial industry $42 billion annually, and the use of advanced analytics can reduce fraud losses by up to 60%. (Source: McKinsey & Company)

Banks and credit unions are innovatively leveraging data and analytics to drive operational efficiency, improve customer experience, and mitigate risk. With the continued advancements in technology and the availability of big data, we can expect to see even more exciting developments in this field in the years to come.

Feeling Overwhelmed?

This sharp turn in tech can be a lot for some, especially if your bank, credit union, or other similar organization is lacking in the tech department. We all have to start somewhere! IT modernization is the baseline of how your business should evolve. With the right technology on hand, you can stay up-to-date and ahead of the competition. Our consultants take a holistic view of your organizational needs and deliver strategies to find solutions that help you succeed. 

Sparkhound is Here To Support You

Sparkhound has years of experience supporting financial institutions of all sizes across the country. From expanding its product offerings to enhancing its data usage, Sparkhound is dedicated to growth-driven support for Banks and Credit Unions. To learn more about how we support you, contact us to schedule a workshop or discovery meeting.